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April 1, 2002 (Ann Arbor, MI) - Gyricon Media, Inc., (gyriconmedia.com), a leading provider of SmartPaper" media and signage solutions, announced today the launch of a pilot program with Dow Jones & Company, that provides multiple fixed image signs in newsstands selling The Wall Street Journal and Barron's. Dow Jones & Company publishes The Wall Street Journal and its international and online editions, Barron's and SmartMoney magazines and other periodicals. Gyricon Media, through its strategic partner Array Marketing Group, provides Dow Jones & Company with SmartPaper" signs, which highlight particular content in the paper each day. Presently, The Wall Street Journal and Barron's utilize paper signs to promote special content. Gyricon Media's SmartPaper" signs will automatically 'flip' the sign at 1:00 a.m. each day to reveal the daily content. If the pilot is a success, Dow Jones & Company will consider a broader application of Gyricon's SmartPaper? technology. "Dow Jones is among the most respected media brands in the world and we are thrilled to work closely with them to determine the benefits of SmartPaper" signs," said Iva M. Wilson, president of Gyricon Media. The Wall Street Journal pilot is scheduled to run from March 8 through April 5 and the Barron's pilot will run from April 6 through May 3. These pilots will take place on newsstands in locations throughout Houston, TX, including at the George Bush Intercontinental and William P. Hobby airports.
About Dow Jones & Company About Array Marketing Group Based in Los Angeles, Array's four operating units are American Manufacturing Company, IDMD Design & Manufacturing, KCS Industries, and Thomson Leeds Company. All Array resources work together to create solutions tailored to each client's needs. For more information on Array Marketing, please contact Stephen Hanauer, Array Marketing, ### |
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