GYRICON MEDIA RELEASES MAESTROWARE" v1.0,
SCALABLE CLIENT-SERVER TECHNOLOGY FOR THE WIRELESS TRANSMISSION
OF DYNAMIC SCREEN DISPLAY, ADVERTISING CONTENT

CREATOR OF SMARTPAPER" MEDIA INTRODUCES TECHNOLOGY
THAT WILL DRIVE ITS REMOTELY CONTROLLED SIGNS, AS WELL AS
S.A.M. - THE SHOPPER'S ANSWER MACHINE, FOR COMMERCIAL RESALE

February 12, 2002 (Ann Arbor, MI) - Gyricon Media, Inc., (gyriconmedia.com), a leading provider of SmartPaper" media and signage solutions, announced today the release of Maestroware" v1.0, an innovative, scalable client-server technology for the design, wireless transmission and real-time management of dynamic screen display and advertising content. It is a technology that will revolutionize the display landscape of single retail stores and entire retail chains.

MaestroWare v1.0 supports the easy content management of every sign or other display, including TV monitors and touch-screens, in its network. It seamlessly accesses product descriptions and prices from an existing retail database and supports the scheduling of display content, network-wide, from minutes to years in advance, based on retail requirements such as promotional plans, sales, events and price changes.

"We are very pleased to be introducing MaestroWare v1.0. It is a significant milestone in Gyricon Media's early history", says Iva Wilson, President of Gyricon Media, Inc. "MaestroWare v1.0 is a revolutionary technology that delivers dynamic and flexible content to wireless screen displays, interactive touch-screens and customer/employee service devices that address the retail market's present and future needs. MaestroWare v1.0 was developed with future functionality in mind."

MaestroWare v1.0 supports the MaestroSign" family, which includes SmartPaper media and S.A.M.", the Shopper's Answer Machine. Stores using S.A.M. provide their customers with instant answers to questions about products in a store.

Features of S.A.M., using MaestroWare v1.0:

• ?Displays the accurate price when bar code is scanned
  
• ?Displays detailed product information
  
• ?Up-sells/Cross-sells related products, promotions, etc.
  
• ?Runs ads or signs in-between customer uses (slideshow)
  
• ?Can be programmed to locate products via store floor plan
• ?Functions as store directory

S.A.M. can also be upgraded to function as an employee/personnel/training information center, providing:

• ?Store policies, product inventory
  
• ?Existing marketing campaigns, event calendar
  
• ?Human resource information, such as
• ?Employee benefits
• ?Retirement plans
• ?Payroll and information

"We would like to congratulate our Canton team for its successful development and delivery of MaestroWare v1.0," continued Wilson. "Ed Holcomb, vice president of new business development, and Chris Skeadas, CIO and vice-president of software are to be commended for having seen this innovative technology through its completion."

S.A.M. is available through Gyricon Media's partnership with Array Marketing Group (Array). Array has the exclusive sales, manufacturing and distribution rights of the S.A.M. in North America. They are also licensed resellers of MaestroWare v1.0.

About Gyricon Media, Inc.
Headquartered in Ann Arbor, Michigan with offices in Palo Alto, CA and Boston, MA, Gyricon Media Inc. was founded in 2000, after being spun off from Xerox Corporation. Gyricon Media, Inc. is comprised of former researchers, from PARC, Xerox's Palo Alto Research Center, who developed SmartPaper" technology and software professionals with expertise in the retail signage software business. Gyricon Media, Inc. is managed by a group of seasoned international executives.

About Array Marketing Group
Array Marketing Group is the premier provider of in-store marketing services for the world's leading retailers and brand manufacturers. Array's fully integrated 'customer-centered' approach and its outstanding suit of resources are designed to satisfy client demand for exceptional merchandising solutions, from concept development through design, manufacturing and implementation.

Based in Los Angeles, Array's four operating units are American Manufacturing Company, IDMD Design & Manufacturing, KCS Industries, and Thomson Leeds Company. All Array resources work together to create solutions tailored to each client's needs.

For more information on Array Marketing, please contact Stephen Hanauer, Array Marketing,
() or .

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